reports a different ROI.
None of them are yours.
We turn raw data into clear profitability information, so your biggest financial decisions make themselves.
One platform for everywhere your ROI gets lost.
All your sources become one source of truth.
ROI means the same thing on every channel.
Spend and revenue finally meet in one place.
Anything with an API connects to Plumb.
You see the moment your CAC starts to move.
Everyone sees the numbers that belong to them.
Every tool has its own definition of “return,” and a CRM that never agrees with any of them.
We reconcile them to the one number your business actually runs on.
Not a dashboard. A silent data team.
We’re finance-first founders who’ve been accountable for these exact numbers, so we understand the business question before writing a line of code, and we monitor your data 24/7.
We’ve owned these numbers ourselves, we know which ones matter and what a wrong one costs.
Custom pipelines, metrics, and connectors, built from scratch around how your business actually works.
We watch your data around the clock and tell you what’s happening, not just when you go looking.
A data stack built around your business, not a template.
We unifiy your ad spend and subscription revenue into one source of truth, normalizing ROI across every channel, so you see real returns per channel and cohort, streamed in real-time.
Every ad channel and your CRM — Google, Meta, Microsoft, TikTok, LinkedIn, and your billing and revenue data — pulled into one place.
Incremental daily sync into BigQuery or AWS on a single schema, deduplicated and joined — full history from day one.
ROI, CAC, LTV, ARPU, churn, approval and refund rates — calculated to your definitions, not a generic formula imposed on you.
Role-based dashboards, custom reports, and intelligent alerts to Slack or Teams — so the right number reaches the right person, in context.
Every platform, a different ROI. One that’s actually yours.
Every channel reports returns its own way, and none match your real economics. We reconcile them into a single view.
Drag the handle to clear the noise.
Answers, not just dashboards.
A working library of reports your team already runs — each one built to surface a decision, not just a chart.
Channel-level cost, spend, and revenue per entity — compare any period or entity across the whole portfolio.
Monthly target tracking for spend, users, and CAC against actuals — with daily recommendations to stay on track.
Dynamic metric calculation on any combination of variables you pick — no pre-built views, no waiting for a query.
Every key metric at every level — app, plan, and channel — pulled into a single unified view.
Cohort quality and quantity together — value delivered, volume represented, and each cohort’s share of profit or loss.
If you can define the question, we build the report — your metrics, your granularity, your cadence.
Talk to the team →Built for one situation
and built for it completely.
Plumb earns its place where ad spend and subscription revenue are both significant, and the connection between them is currently unclear or unmeasured.
Recurring billing — monthly, annual, or usage-based — where LTV is the number that matters.
Running 1+ paid channels. The more channels, the harder attribution — and the more Plumb earns its keep.
Subscription revenue in a CRM or billing system — the half of ROI ad platforms never see.
Already on BigQuery, AWS, or Azure — or open to it. No on-premise requirement, no forced migration.
The people accountable for CAC, LTV, and budget — who need one number everyone can trust.
Deciding where the next dollar goes, and tired of basing it on numbers that don’t reconcile.
Sweet spot: spending across Google, Meta, and at least one more channel, with subscription revenue in your CRM. If that’s you, every part of Plumb was built for exactly that situation.
Built to beat every BI tool you’ve tried.
Each one is a direct answer to where platform-native analytics and rigid BI suites fall short — not a feature list for its own sake.
Every metric, chart, and report is built to your spec — not a template you bend to fit. A tool shaped around how your business actually works.
Each person sees exactly the data their role needs. Finance sees revenue, marketing sees CAC, leadership sees all — managed per user, not per team.
Full history from day one, daily refresh after. Compare any period, run cohort analysis across any date range — all from one interface.
Priced per org, not per seat. Add five people or fifty — the model never punishes you for giving your team access to their own data.
Not a demo. A conversation with the data team.
30 minutes with our finance-first founders. Bring your hardest reporting questions, and we’ll tell you how we’d reconcile them.